.At the launch of Astrid Andersen's new line Stel, a presentation held outdoors on a boat dock, The Road's 2002 tune "Switch the Page" was blasting out of the stereo. It was actually a star-aligned, emblematic second, since the London-trained professional is actually starting a brand new chapter in her fashion trend life, this time focusing the work around herself.Andersen's much admired namesake menswear brand was centered, vivid, and also streetwise. Along with Stel, she clarified in a pre-show interview, "I have to rest comfortably at the center of it possibly even more this time due to the fact that now it's a girls's wear company, and it is actually a lot more regarding me as well as my private endorsements." Stel also shows Andersen's evolution as an individual. After stopping her pipe, the professional returned home to Jutland in the North of Denmark and also had 2 kids. She is actually certainly not the person she was back then.Shifting equipments in fashion is actually challenging to accomplish. Brands appear to handle lifestyles of their own, and it's effortless to become pigeon-holed. Stel breaks with a number of fashion's rules. The label is going to reveal in-season, so what exists are going to be actually available for investment. At the same time, seasonality is less important in the Stel equation than relevance. Selections will definitely be actually recognized through amount (01, 02, as well as 03 were shown in Copenhagen), the concept being actually that you may come together parts around "times" both in your wardrobe as well as on the marketing floor. Andersen views no requirement for a thoughtful garment to become left just because the schedule pages turn. "The direct interpretation of stel is body," she mentioned, yet it [refers additional to] a fundamental structure in a type of industrial method it [additionally explains] a set of collectibles-- when you talk about a tea service, you would name it a stel. For me, that was actually very an exciting beginning factor in terms of the tip of making both antiques, but additionally something that's a brand new foundation." Having versions present on scaffold was arbitrary as it suggests several analogies. There is actually building and construction, which relates to creating a brand new brand, and also the idea of assistance connects to her belief that clothes need to work for you. Stel is actually, basically, a sort of modular offering, yet none with the angularity of one thing like Legos or even piled Mu00e6rsk shipping compartments. Motion, agency, and permission belong to Andersen's strategy. "When I talk about the label, I possess this tagline: modifying that you can easily glide in, denim you can easily dance in, shirting you can travel in." Independence, joy, motion.